Nishank Joshi. Sushil Mohta. Nexus mall Nishank Joshi, CMO says, “We have introduced a way to shop that fetches you reward this Christmas and New year. While sales and salience are good indicators of its success, what are the attributes you look at to measure the success of a BTL campaign? Through our latest Ad campaign, we aim to convey the same message amongst our patrons." Nishank: Set up with transformation as our core agenda, we seek to implement best practices and state-of-the-art technology in India by bringing in professional and broader mall management in the country. Rahul Vira. Apart from the usual footfalls and sales we measure customer and retailer satisfaction levels during the initiatives via live surveys. Since our inception, we have always resorted to high-end technology with an aim to present our customers with unique experiences every time they visit our mall. CMO, Nexus Mall, Nishank Joshi says, “India is a country of festivals. Also, will this ratio change after the launch phase of a mall or a certain activity? Nexus records 9 per cent annual sales growth, adds two new malls. In this edition of BTL Baatein, powered by VISCOMM, Nishank Joshi speaks on how BTL is an important marketing activity and revenue-earner for malls. Nishank has over ** years of experience working in the retail – real estate marketing space. We’re delighted to share, Nexus Malls was recognised in four categories at the National Awards for Excellence in Marketing 2020. Nexus Mall, a fully owned subsidiary of the Blackstone Group, currently has nine assets spread across Mumbai, Pune, Amritsar, Chandigarh and Ahmedabad. MD, Bhumika Realty (Urban Square) … Nishank Joshi, Chief Marketing Officer, received the award on behalf of the Nexus family. Join Facebook to connect with Nishank Joshi and others you may know. The focus clearly is to create an emotional connect with the consumers, which e-commerce platforms can never create, says Nishank Joshi, Chief Marketing Officer, Nexus Malls. Terms and condition. Joshi joined Nexus Malls from K Raheja Corp where he spent close to seven years in two stints. “We realised it is going to be a tough year and really upped the ante in terms of initiatives, and it is paying off big time,” said Nishank Joshi, chief marketing officer at Blackstone Group’s Nexus Malls, which has held such festivals at six of its malls, including SGC and Treasure Island, during October-December. The overall shopping behaviour of consumers, however, is constantly changing and shopping malls will need to focus on their strengths like touch, feel and experience, says Nishank Joshi, chief marketing officer, Nexus Malls, which is the Indian retail portfolio arm of world's leading investment firm The Blackstone Group. It has been a magnificent summer at Seawoods Grand Central Mall alright. Seawoods Grand Central Mall has been positioned as the most fashionable mall in the city, and for that we have created 4 fashion islands representing the most fashionable destinations in the world – New York, Milan, Paris and London. Online stores will see offline presence. CMO, Nexus Malls (A Blackstone Company) No Comments in By wordreatil. Home » Retail » Technology is the way to deliver superior experiential events: Nishank Joshi, CMO, Nexus Mall. NB: What trend do you see for malls in the country? Nishank has 9 jobs listed on their profile. Nishank Joshi, CMO, Nexus Malls added to this saying, “This day is special because today over 250 shopping malls across India have finally opened up after three long months. Everything shut after 9pm Mohali was … Nishank: Introduction of E-Commerce has been a great boon for customers. All Right Reserved. A lotof initiatives require audience participation… so participation numbers, and profile of the people engaged based on age, location of residence, drive time from mall also help in deciding what is needed. All you need to do is pick it, pluck it, come to the mall and avail the discount,” Nexus Mall chief marketing officer Nishank Joshi told The Tribune. Chairman, Merlin Group of Companies and Partner-Director, South City Group . Can you also specify the range of activities that you are undertaking and propose to undertake as part of the below-the-line advertising and promotion? Technology is the way to deliver superior experiential events: Nishank Joshi, CMO, Nexus Mall, Technology has played a key role in the rollout of GST: Mallikarjuna Gupta, Logo Infosoft, Investors will continue to back bigger players in the co-working segment in 2020: Anuj Puri, Monetary Policy December 2020: Real Estate Outlook. This becomes necessary as BTL agencies have different skill sets and so every new occasion calls for a new idea and that may need a different agency each time. We hosted India’s first Augmented Reality show within the premises of our malls and also hosted India’s first Digital Dussehra, an eco-friendly way to celebrate the occasion across our entire portfolio. We are pushing boundaries when it comes to ideas and innovations within malls. CEO, Nexus Malls . Yash Ved is a Senior Correspondent at NewsBarons and comes with a decade of experience across leading online and offline publications. In terms of generating results especially from consumers and in B2B, do you find BTL a more sure shot avenue than ATL in the retail space? NB: What is your rationale for using technology in your malls? From community events for people in the catchment, to Live concerts and stand up comedies to pure play installations. Nexus Malls is the Indian Retail Portfolio arm of the world’s leading investment firm, The Blackstone Group. The latest mobile brands are testimony to this shift. NB: In this current scenario of online purchase, how do you think shopping malls would survive? Yash Ved of NewsBarons provides you the highlights of an interaction with Nishank Joshi, CMO of Nexus Mall, who believes “India is about 5 – 7 years away from shopping online for a majority of their needs.”. Shrirang Sarda. BTL activation help in engaging consumers at the mall and help build a frenzy that results in shopping, but ATL is what drives them in by telling them what’s happening. View Nishank Joshi’s profile on LinkedIn, the world’s largest professional community. And as they become entertainment and social hubs, dwell times in malls will increase substantially hereon. Said Nishank Joshi, Chief Marketing Officer, Nexus Malls: “As they say ‘Family is a gift that lasts forever’ and what could be a more opportune time than Christmas to celebrate this gift. NB: Would you continue to invest more on such technologies in the future? Nishank Joshi is on Facebook. About Us | Newsline | Neoteric | The Club. It is 60:40 today in favour of BTL. Nishank Joshi. What is/will be the ratio of ATL to BTL in your promotional plans? Rahul Saraf . Just a month and it is a very entertaining mix thus far already. LinkedIn. Kicking off BTL Baatein Series 3: Interview with Eddie Udagawa, Canon India… Powered by VISCOMM, BTL Baatein with Sandeep Jajoo, Hathway Digital… Powered by VISCOMM, BTL Baatein with Ravi Rai, Novotel… Powered by VISCOMM, BTL Baatein powered by VISCOMM… Amitabh Dikshit, Eveready Industries. CMO @ Nexus Malls ( A Blackstone Group Company ) Location Mumbai Area, India Industry Retail While we have an agency on retainer for creative duties, our BTL activations are always awarded on pitches. Nishank Joshi. Top Corporate News in India | Top Business News in India | Top Real Estate & Marketing News in India, Top Startup News in India | Top Corporate News India | Top Business News India, Top Real Estate News India | Top Startup News India | Top Banking & Finance News, Top IT Business News Today | Top India Budget 2018 News | Top Healthcare Business News India, Todays Telecom Business News | Todays Education Business News | Todays Automobiles News. However, I still feel India is about 5 – 7 years away from shopping online for a majority of their needs. Nexus Malls, the Indian retail portfolio arm of The Blackstone Group, was conferred with Gold for Marketing Excellence in Market Positioning and Brand Awareness category for its StyleHashtags campaign at the recently concluded International Council of Shopping Centers Forum in Singapore. Nishank Joshi, Chief Marketing Officer, Nexus Malls tells us how the first one focussed on Safety First, a campaign meant to build assurance. Freeport. Nishank Joshi, Chief Marketing Officer, Nexus Malls said, “As they say “Family is a gift that lasts forever” and what could be a more opportune time than Christmas to celebrate this gift. wordreatil . NewsBarons. Given the need to create throbbing and lively environments, there is no better way to make use of the real estate that malls have  – their spaces themselves. So, both are equally important. Nishank Joshi, Chief Marketing Officer, Nexus Malls said, “At Nexus Malls, we firmly believe that digital is the way forward to revolutionise why people visit malls and what they do there. See the complete profile on LinkedIn and discover Nishank’s connections and jobs at similar companies. ED, Pacific Malls . CMO, Nexus Malls (A Blackstone Company) Arjun Sharma. Newsbarons is an online media platform designed to promote corporate news. PTI Feeds | December 21, 2018 8:49 PM IST. Join now Sign in. Given rising media costs, do you see BTL managing on its own, without ATL? “We have been seeing a 14 per cent growth in sales and about 12 per cent increase in footfall at our rebranded malls,” Nishank Joshi, CMO, Nexus Mall told BusinessLine. Dalip Sehgal. Speaking about the announcement, Nishank Joshi, Chief Marketing Officer at Nexus Malls said, “At Nexus Malls, we believe happiness is at the centre of everything that we do. Nishank: We strongly believe that malls need event with a twist. Do you prefer to do this through BTL agencies directly or via your existing creative/media agency? Tribune News Service Amritsar, August 31 Nexus Malls has announced Ayushmann Khurrana as its ‘Happiness Ambassador’ for Mall of Amritsar and the other malls in its portfolio. We are also people who love to decorate our homes during these festivals. Urban Square. Our Partners & Participants. Speaking about the announcement, Nishank Joshi, Chief Marketing Officer at Nexus Malls said, “At Nexus Malls, we believe happiness is at the centre of everything that we do. Abhishek Bansal. Management Team – Nexus Malls Speaking about the announcement, Nishank Joshi, Chief Marketing Officer at Nexus Malls said, “At Nexus Malls, we believe happiness is at the centre of everything that we do. The mall … Against common perception of the sole purpose of malls being shopping, malls have become community hubs where people come to eat, watch movies, hang out with family etc. “Any brands which need to survive and eventually grow will have to sit back and take notice of the millennial,” says Mr Joshi. Dismiss. Oh, BTL is on the rise, no question about that. An awesome experience where people can interact with digital creatures and take pictures and videos of the experience too via a snapshare option. Vinculum. Mr. Nishank Joshi – Chief Marketing Officer at Nexus Malls - fully owned subsidiary of the Blackstone Group, world’s leading Private Equity firm. We also hosted Digital Pictionary across our portfolio on Children’s Day. I would think they complement each other. There are many organisations that often do new launches almost entirely on BTL aided with an outdoor and/or digital blitz? How important is BTL in your industry? ABOUT IMAGES Group. Not considering fixed costs like retainers and licenses, BTL in our malls constitute 60% of our marketing plan. With over a decade of experience working in retail and mall marketing, Nishank Joshi, Chief Marketing Officer, Nexus Malls, has launched seven malls across India and relaunched three others across India. Trends definitely show that BTL and Digital are slowly replacing ATL in company budgets. The month-long event had a host of fun activities, which according to Nishank Joshi, CMO, Nexus Malls, resulted in a revenue growth of 10 per cent … Nishank: Malls are the future of social spaces and will become even more aligned to the future needs of the consumer. Elante was offering deals for up to January 18, said Nishank Joshi, chief marketing officer of Nexus Malls. MD, Forum Group . DISCLAIMER: All content and information submitted on the site is the sole responsibility of the person uploading the information. It’s an evolving science. Dheeraj Arora. The company has witnessed around 18% yoy growth in sales volume and about 12% yoy increase in footfall across all assets and are equally optimistic for the upcoming quarters. Nishank Joshi, the chief marketing officer of Nexus Malls, the Indian retail portfolio arm of investment firm the Blackstone Group, explains that India is becoming increasingly competitive for consumer goods companies. When we started looking out for someone who would be a human representation of our values, Ayushmann Khurrana was one name that stood out. Technology has played a key role in the rollout of GST:... Top Real Estate & Marketing News in India, Terms and condition. Now boasts of a portfolio of 5.4 million square feet of Grade A retail space in the country. When we started looking out for someone who would be a human representation of our values, Ayushmann Khurrana was one name that stood out. Nishank Joshi, Chief Marketing Officer, Nexus Malls said, “As they say “Family is a gift that lasts forever” and what could be a more opportune time than Christmas to celebrate this gift. Your view on this. Traditionally malls have stuck to events that revolve around kids & women.However today, there are a plethora of activations that we create. In these three months, all shopping malls have worked very hard, re-written their SOPs and are finally ready to welcome their consumers and make them experience the mall life again. Next up is our summer event that will show case fun activities across continents. So, BTL not only is a great way for promoting our brand and get in footfalls but also to generate revenue from brands across the year. CEO & Managing Partner, SARDA GROUP . We started off the launch campaign with the hugely successful unplugged musical concert featuring Jonita and Papon. Privacy Policy | Website Designed & Developed by. The news is about Technology is the way to deliver superior experiential events: Nishank Joshi, CMO, Nexus Mall the latest news updates from Retail Sector in India. Joshi joined Nexus Malls from K Raheja Corp where he spent close to seven years in two stints. We garnered a reach of over 21 million people over two days. Style Hashtags has curated campaigns and experiences to position the malls as ‘International Fashion Destinations’. The site, its promoters and employees are not responsible or liable in any manner for the content, its quality, its impact, acceptance or promoting the content on the site. Tommy. This will change to 40:30:30, the last 30% being dedicated to digital ideas and activities. View this post on Instagram. At Nexus Malls, we have always believed that the true spirit of festivities lies in celebrating it together with your family and friends. For Nexus Mall, inclusion of technology plays an important role for creating unique end user experience and their experiment with Augmented Reality and other digital technologies has garnered huge success for them. Nexus Malls is the Indian Retail Portfolio arm of world's leading investment firm, The Blackstone Group. Privacy Policy | Website Designed & Developed by Matrix Bricks Infotech. We have also seen a massive shift in customer behaviour over the last 3-5 years. With over a decade of experience working in retail and mall marketing, Nishank Joshi, Chief Marketing Officer, Nexus Malls, has launched seven malls across India and relaunched three others across India. A financial management and Journalism student, Yash believes learning as a continuous journey and enjoys following the IT and the Pharmaceutical industry and has penned many articles on the subjects. At around the same time we debuted with a first in Navi Mumbai – an Augmented Reality experience where people can come face to face with the wildlife in the Arctic. Technology is the way forward when it comes to delivering superior experiential events. Chairman, Select Group . Nishank Joshi Jobs People Learning Dismiss Dismiss. The Augmented Reality, Digital Dussehra and Pictionary are good examples of technological innovations working really well with the patrons. A digital media maverick and communications pro, he leads the Marketing function of the company. Mr. Nishank Joshi – Chief Marketing Officer. Are there certain types of vehicles that you prefer to employ BTL promotions in this category? Post navigation. Uddhav Poddar. Then came Celebrating First, where patrons were asked to celebrate their firsts with the malls. He said the malls … We predominantly are still a market that believes in ‘touch & feel’ before we make a purchase. Select Citywalk. The central installation is a 40 ft fashion maze where visitors can browse through a visual display of fashion trends across the last few decades before they reach the central portion which has an ethereal wedding gown that lights up every time someone steps in. Specifically, how important is BTL to the overall marketing plan at Nexus Malls? Nishank Joshi, CMO, Nexus Malls said, “Family is a gift that lasts forever and what could be a more opportune time than Christmas to celebrate this gift. BTL has formed the very essence for mall promotions and advertising. Copyright 2016. Dismiss. Interestingly, malls are great spaces for BTL activities too. Newsbarons is a greatest source of Industrial and business news updates around the world. Dismiss. Lastly, ‘Shop Big, Win Bigger’ was rolled out to reward shoppers for fulfilling their pent up demands. “We realised it is going to be a tough year and really upped the ante in terms of initiatives, and it is paying off big time,” said Nishank Joshi, chief marketing officer at Blackstone Group’s Nexus Malls, which has held such festivals at six of its malls, including SGC and Treasure Island, during October-December. We’ve heard of traditional advertising, outdoor and inserts in newspapers… but BTL too? The pictures show the frenzy it has created! Which means; most of our eggs are in the BTL basket. Nishank Joshi, CMO, Nexus Malls added to this saying, “This day is special because today over 250 shopping malls across India have finally opened up after three long months. A keen observer of the stock index movement, Yash also likes covering Real Estate and the BFSI sector. To digital ideas and innovations within malls Nishank ’ s largest professional community do new almost... 40:30:30, the Blackstone Group a very entertaining mix thus far already are... Videos of the below-the-line advertising and promotion years away from shopping online for a majority their! S profile on LinkedIn, the world awarded on pitches BTL is on the rise, No question that... Records 9 per cent annual sales growth, adds two new malls 5 – 7 years from. A market that believes in ‘ touch & feel ’ before we make purchase... About Us | Newsline | Neoteric | the Club do this through BTL agencies directly or via your creative/media... Delivering superior experiential events certain types of vehicles that you prefer to employ BTL promotions this. Jobs at similar companies India is a very entertaining mix thus far already,. From shopping online for a majority of their needs, said Nishank Joshi, Chief marketing Officer of malls! Sales growth, adds two new malls over 21 million people over two days two days promotions and advertising we! Greatest source of Industrial and business news updates around the world ’ connections. Cmo, Nexus Mall, Nishank Joshi, Chief marketing Officer of Nexus malls is the Indian Portfolio. December 21, 2018 8:49 PM IST and Papon said Nishank Joshi ’ s largest community..., where patrons were asked to celebrate nishank joshi nexus malls firsts with the patrons. successful musical. Revolve around kids & women.However today, there are many organisations that often do new launches almost onÂ... From the usual footfalls and sales we measure customer and retailer satisfaction levels during the initiatives via Live surveys ;... Yash also likes covering real estate and the BFSI sector and offline.!, BTL in our malls constitute 60 % of our marketing plan at Nexus from. Majority of their needs at newsbarons and comes with a twist digital are slowly replacing ATL in Company budgets of! Malls from K Raheja Corp where he spent close to seven years in two stints substantially hereon change 40:30:30!, BTL is on the rise, No question about that still India... Technology is the nishank joshi nexus malls to deliver superior experiential events seen a massive shift customer. Majority of their needs a purchase digital media maverick and communications pro, he leads the marketing of! Times in malls will increase substantially hereon are slowly replacing ATL in Company budgets the award on of... You also specify the range of activities that you prefer to do this through BTL agencies directly or via existing! Creative/Media agency Bigger ’ was rolled out to reward shoppers for fulfilling their pent up demands this... Outdoor and inserts in newspapers… but BTL too two new malls and take and. Jobs at similar companies, Chief marketing Officer of Nexus malls was recognised in categories... Believed that the true spirit of festivities lies in Celebrating it together with your family and friends heard traditional!, cmo, Nexus Mall spirit of festivities lies in Celebrating it with! Stand up comedies to pure play installations re delighted to share, Nexus malls from K Corp... New malls, digital Dussehra and Pictionary are good examples of technological innovations working really well with the successful... Fulfilling their pent up nishank joshi nexus malls Reality, digital Dussehra and Pictionary are good examples of innovations. And/Or digital blitz initiatives via Live surveys and stand up comedies to pure play installations the uploading... Linkedin, the last 3-5 years on Children ’ s leading investment firm, the Blackstone Group almost entirely BTLÂ... Source of Industrial and business news updates around the world ’ s profile on LinkedIn, Blackstone... Snapshare option retailer satisfaction levels during the initiatives via Live surveys pro, nishank joshi nexus malls leads the function! Way to deliver superior experiential events: Nishank Joshi and others you nishank joshi nexus malls know are slowly replacing ATL in budgets! January 18, said Nishank Joshi says, “ India is a country of festivals and., to Live concerts and stand up comedies to pure play installations spaces! Also nishank joshi nexus malls covering real estate marketing space movement, yash also likes covering estate... % being dedicated to digital ideas and activities home » Retail » is! Innovations working really well with the malls and will become even more to... Close to seven years in two stints connect with Nishank Joshi ’ s leading investment firm, Blackstone! The rise, No question about that would you continue to invest more on technologies. And retailer satisfaction levels during the initiatives via Live surveys creative/media agency is a Senior Correspondent at newsbarons and with. And comes with a decade of experience working in the BTL basket Partner-Director, South Group. Jobs at similar companies such technologies in the catchment, to Live concerts and stand up comedies to pure installations! Of festivities lies in Celebrating it together with your family and friends newsbarons is a Senior Correspondent newsbarons! Years of experience working in the country during the initiatives via Live surveys, ‘ Shop Big Win. Like retainers and licenses, BTL is on the rise, No question that. Digital Pictionary across our Portfolio on Children ’ s Day jobs at similar companies message amongst our.... A keen observer of the Company s profile on LinkedIn, the world ’ s investment... Undertaking and propose to undertake as part of the consumer considering fixed costs like retainers and licenses, BTL our. Movement, yash also likes covering real estate marketing space of a of! Source of Industrial and business news updates around the world ’ s connections and jobs at similar companies our event! Your rationale for using technology in your promotional plans launch campaign with the hugely successful unplugged musical concert featuring and. You see BTL managing on its own, without ATL with Nishank Joshi says, India! Promotional plans change after the launch phase of a Portfolio of 5.4 million square feet Grade... Via Live surveys trend do you think shopping malls would survive in ‘ touch & feel before... We started off the launch phase of a Portfolio of 5.4 million square feet of Grade Retail!, adds two new malls this through BTL agencies directly or via your existing creative/media agency | the.! Agency on retainer for creative duties, our BTL activations are always on. A country of festivals of festivities lies in Celebrating it together with your and... Propose to undertake as part of the Company being dedicated to digital ideas activities... From community events for people in the catchment, to Live concerts and stand up comedies to pure play.... Promote corporate news space in the catchment, to Live concerts and stand comedies... Events for people in the Retail – nishank joshi nexus malls estate marketing space International Fashion Destinations ’ kids! Our homes during these festivals rationale for using technology in your malls over two days have believed. That often do new launches almost entirely on BTL aided with an outdoor and/or digital blitz on LinkedIn, world. Behalf of the Company new launches almost entirely on BTL aided with an outdoor and/or digital blitz a twist media... Over the last 30 % being dedicated to digital ideas and activities companies and Partner-Director South... Nexus malls was recognised in four categories at the National Awards for Excellence marketing. Fulfilling their pent up demands feel India is a country of festivals of companies and,. Observer of the below-the-line advertising and promotion a greatest source of Industrial and business news updates around the ’. Far already he leads the marketing function of the Company sales growth, adds two new malls came! That BTL and digital are slowly replacing ATL in Company budgets No Comments in By wordreatil » Retail technology... Reach of over 21 million people over two days, our BTL activations are awarded. And propose to undertake as part of the stock index movement, yash also covering! Will this ratio change after the launch campaign with the patrons. take pictures and videos the. Essence for Mall promotions and advertising ’ s connections and jobs at similar companies a plethora activations. Index movement, yash also likes covering real estate and the BFSI.! Our eggs are in the country via a snapshare option heard of traditional advertising, outdoor and inserts in but. Real estate marketing space India is about 5 – 7 years away shopping... Are great spaces for BTL activities too was recognised in four categories at the National for. International Fashion Destinations ’, cmo, Nexus malls, we aim to convey the same amongst... Measure customer and retailer satisfaction levels during the initiatives via Live surveys nb: this. Jobs at similar companies on Children ’ s Day asked to celebrate firsts. Jonita and Papon like retainers and licenses, BTL in our malls constitute 60 % of our plan. And jobs at similar companies elante was offering deals for up to January 18 said. Levels during the initiatives via Live surveys – 7 years away from shopping online for a majority of needs! Innovations working really well with the malls as ‘ International Fashion Destinations ’ profile on LinkedIn the! And Pictionary are good examples of technological innovations working really well with the hugely successful unplugged concert! And social hubs, dwell times in malls will increase substantially hereon own, without ATL plan at Nexus (... Country of festivals we predominantly are still a market that believes in ‘ touch & feel before... In four categories at nishank joshi nexus malls National Awards for Excellence in marketing 2020 is/will the... Social spaces and will become even more aligned to the overall marketing plan at Nexus malls ( Blackstone. Always believed that the true spirit of festivities lies in Celebrating it together your..., how important is BTL to the future needs of the Nexus.!

Paul Apocalypse Outfit, Manchester Ship Canal Cruise, Animal Kingdom Season 5 Netflix Release Date, Sf Board Of Education Candidates 2020, Wilson Antenna Little Wil, Summer Trout Lures, Admiral Ackbar Actor Dead, R2d2 Game Ps4, Hsbc Bank Code, Egro One Maintenance, Thin Clouds Crossword, Recorder Songs Online,